WMEA - WISCONSIN MARKETING EDUCATION ASSOCIATION

	CURRICULUM FRAMEWORK - PREFACE A Quality Wisconsin Marketing Education Curriculum Framework An adaptation of the National Marketing Education Standards To provide Wisconsin Marketing Educators with a curriculum framework and resources to facilitate student learning and prepare students in the global economy Goals of Marketing, Management & Entrepreneurship Education Secondary marketing education in Wisconsin has two primary goals. One goal is to provide students the academic knowledge, skills and attitudes necessary to pursue post secondary education in marketing. The other goal is to provide the necessary experiences and training for high school graduates to enter the world of work upon graduation in high skill, high wage, or high demand positions. Overview of Framework The purpose of this project was to create a useable, working document to serve as a guide about what should be covered in a marketing education program. This is not intended to be utilized as an end-all, be-all resource, nor is it intended to be taken literally. Teachers should take this resource as the “ingredients” from industry-based research that say, “These are the knowledge, skills, and attitudes that students must have to pursue a career within the marketing cluster. This resource is intended to be used in the classroom because its sole focus is school-based. Work-based learning is an integral portion of what a marketing program consists of, however; it does not appear in this document. Based on Research Provided by Marketing Education Resource Center June 2007 Principal Investigators James R. Gleason, President Beth M. Osteen, Vice President, Research & Development Jane Wright, Curriculum Research Associate Stacey Ciancio, Researcher/Writer Janet Coulon, Curriculum Research Associate April Miller, Curriculum Research Associate (dba MarkED and Career Paths) 1375 King Avenue PO 12279 Columbus, OH 43212 ph: 614.486.6708 fx: 614.486.1819 www.mba-research.org