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Our Mission
The Wisconsin Marketing
Education Association
(WMEA) mission is to
foster the professional
development of secondary
and post-secondary
marketing educators
Sara Baird,
Marketing Consultant
DECA State Advisor
125 South Webster
Madison, WI 53707
608.267.9253 phone
608.267.9275 fax
sara.baird@dpi.wi.gov
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Secondary Standards for Business and Marketing Education
The National Business Administration Standards provide insight into what business leaders view as important
to the success of employees at various levels and in various specialties. These standards define the content
for Business and Marketing Education. They inform teachers, administrators, and curriculum developers as
to what should be taught. Educators, then, take the standards and determine how to deliver the content
(instructional strategies) and how to design the programs/courses.
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Premises of the Curriculum
• Encourage students to think critically and innovatively
• Stress the integration of and articulation with acadermics
• Enable students to utilize technology in the performance of business tasks
• Stress the importance of interpersonal skills in a dibverse society
• Foster an understanding and appreciation of business ethics
• Provide a foundation for advanced study in business
• Foster a realistic understaning of work
• Utilize a variety of interactions with the business community
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